Magnuson Hotels' 3 new Payback Brands

Spokane, WA | Magnuson Hotels, the world’s largest independent hotel group, announced today an industry-shattering 48% reservation performance increase over same period 2007. Magnuson Hotels’ 48% reservation revenue increase represents a growth rate nearly seven times higher than the 7.2% US total room revenue increase reported for 2007 by Smith Travel Research, the global leader in lodging industry benchmarking/reporting.

In addition to a 48% reservation revenue increase, Magnuson Hotels’ performance figures reflect a 45.6% increase in room nights sold YTD, resulting in a 32% increase in average revenue per hotel.

Despite increasing recession anxiety from rising oil and gas costs, increased job losses and plunging markets, Magnuson Hotels reports US consumer hotel spending is continuing at full force, yet with an increased activity toward high value/lower cost midscale and upper economy hotels.

“Magnuson Hotels’ 2008 strategy is to increase revenue, reduce costs and gain market share for hotel/motel owners everywhere,” stated Thomas R. Magnuson, CEO/Principal. “In 2008, every US hotel operator faces the challenge of increasing revenue and reducing costs. In a flat market with declining pricing power, more new competitors & lower demand, the only source for new business in 2008 will be to gain market share—and market share survival requires time and expertise.”

To answer this need for owners, Magnuson Hotels is the only company in the world that provides a personal market specialist for each hotel, dedicated to driving the highest reservation revenue through highest Internet GDS visibility/distribution; aggressive promotions on Orbitz, Travelocity, Priceline; RateChecker service to monitor your competitors’ rates; and strategic pricing/rate setting guidance 365 days a year.

“Branded or unbranded-it’s your choice,” added Magnuson. “Magnuson Hotels welcomes all hotels who wish to increase revenue and reduce costs. Whether you are an unbranded independent looking to increase revenue and market share, or a franchised branded owner seeking relief from expensive chain fees, you will make more money now with Magnuson Hotels’ low cost alternative to expensive franchise chains. “

About Magnuson Hotels

Magnuson Hotels, the world’s largest independent hotel group, provides a low cost alternative to expensive franchise chains, and provides complete brand representation in all major US and Canadian markets and market segments without the costs & requirements of franchise brand affiliation. Unlike franchises, Magnuson Hotels’ fee structure is based upon reservations delivered, with no long term agreement or brand royalty fee based upon gross hotel sales. To lower costs for owners, Magnuson Hotels offers cash rebates for brand affiliates, based on volume driven through its worldwide reservation system.

In only five years, Magnuson Hotels headquartered in Spokane, WA, has become the world’s largest independent hotel group and the 17th largest worldwide hotel company overall. With 3 brands across the US and Canada, Magnuson Hotels’ current combined affiliate base represents aggregate assets in excess of $3.5 billion. Since 2003, Magnuson Hotels has added more affiliate hotels with its low cost franchise alternative than 8 out of the top 10 branded hotel chains combined including Best Western, Days Inn, Super 8 and Ramada.

Thomas Magnuson
Chief Executive Officer
+1 509 994 2048