Station Casinos Selects IDeaS Revenue Optimization for Nevada Hotel Portfolio
IDeaS Revenue Optimization, the leading provider of hospitality revenue management and optimization solutions and services, today announced it will provide Station Casinos with its revenue management solution for a number of the company’s Nevada-based hotel casino properties. Station Casinos chose IDeaS’ unique pricing tools to maximize company-wide profits and assist in the management of both unqualified and casino guest demand.
“We chose IDeaS because it is offers a very friendly and intuitive user interface with sound technology. IDeaS is great for Station Casinos because it will transition the operation from a manual environment to an automated one. One of the deciding factors for Station Casinos was the Best Available Rate (BAR) Module. There are some very unique attributes to this portion of the pricing engine that drove our final decision. Additionally, the hosted system offers some very unique customization tools,” said Scott Milton, corporate director of revenue management, Station Casinos. “Because it is Web-based, it is easy to implement and the up-front investment is lower compared to competitive solutions. IDeaS also provides outstanding training and technical support. We also needed a partner who was willing and nimble enough to quickly develop additional features and benefits specific to our growing needs in the gaming market. IDeaS provided all of this resulting in a cost-effective, easy-to-use system.”
Station Casinos will deploy the IDeaS V5i solution during a phased rollout of its eleven established and new Nevada hotel properties throughout 2008.
“Much like our other gaming clients, Station Casinos expressed a need to centralize their revenue management strategy to make sure they weren’t competing with themselves, and to properly yield their best guests,” said Bernard Ellis, Managing Director, IDeaS. “IDeaS looks forward to changing the game for Station Casinos.”
IDeaS goal is to work hand-in-hand with clients to identify strategically important, complex business problems and then develop unique revenue management and optimization strategies that enable global organizations to understand, anticipate and react to consumer behavior in order to maximize company-wide revenue or profits.
Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support, sales and distribution offices in North & South America, the United Kingdom, Europe, Africa, Middle East, Australia and Asia. For more information, visit