HEDNA's ASPAC Meeting To Address Key Hotel Electronic Distribution Challenges In The Rapidly Growing Asia Pacific Region

Hong Kong | HEDNA's ASPAC Meeting, to be held Wednesday, 9 July 2008 at the InterContinental Hotel in Hong Kong, will assess the rapid growth of the Asia Pacific hotel electronic distribution industry and its future. The Asia Pacific region has seen unprecedented growth in electronic booking volume and that growth is expected to continue. HEDNA's ASPAC meeting will address the key challenges and issues facing this vigorous market.

Key speakers and panels include:

• Tiffany Topcik, HEDNA President - Ms. Topcik will speak about HEDNA's recent initiatives by the Associationa's Committees and HEDNA's role in the vibrant Asia Pacific region.
• Henry Harteveldt, Vice President & Principal Analyst, Forrester Research. Industry expert Harteveldt will share his thoughts on the state of the industry and insights into the dynamics shaping the Asia Pacific industry.
• The Emerging Issues Panel will investigate the key challenges and issues affecting electronic distribution in the Asia Pacific region in the next decade. The panels will provide a better understanding of these trends and how the trends can be utilized by companies for their benefit.
• The GDS Futureview Panel will assess how research and development investments by GDSs are helping the hotel industry adapt to new ways of selling and managing their operations. The panel will also review trends in the new travel hotspots and how hotels can tap into this potential to grow their bookings.
• The Education and Training Panel will address "Key Challenges In A Growing Electronic Economy." Establishing professional development in the hospitality industry remains a challenge for professionals, organizations and individuals. The panel will look at the need for e-distribution education and training as well as revieiwng the industry's best practices.

To register for HEDNA's ASPAC Meeting, please visit and click on the ASPAC meeting link. Registration fee for the meeting is USD 180.00, which includes lunch and a networking reception.

About HEDNA
The Hotel Electronic Distribution Network Association (HEDNA) is a not-for-profit trade association whose worldwide membership includes executives and managers from over 200 of the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA's activities are intended to stimulate the booking of hotel rooms through the use of GDS, the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient. Additional information on HEDNA is available by calling +1 202-204-8400 or by visiting .