Industry Update
Supplier News 2 July 2008

The Southwark Rose Hotel and Hotel Metropole Brussels Select TIG Global as their Internet Marketing Partner

TIG Global Launches two European Hotel Websites with Opposing Modern and Historic Styles

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MICROS eCommerce

Washington, D.C. | TIG Global (), the leading interactive marketing company for hospitality and travel, was recently selected as the exclusive Internet marketing provider for the Southwark Rose Hotel, a contemporary, boutique hotel situated in prestigious central London, and the Hotel Metropole Brussels, a premier, five-star international hotel located in the heart of the historic European capital. In accordance with the partnerships, TIG Global has successfully launched new websites for the Southwark Rose Hotel () and the Hotel Metropole Brussels () that reflect their unique styles. The websites were created to maximize conversions and drive incremental direct revenue online.

TIG Global designed the Southwark Rose Hotel website to position the boutique-style hotel as the premier stylish yet affordable accommodation option in central London. To showcase the hotel’s prime location, the new website features a high-res video tour, map, and descriptive travel guide of the top local attractions including the Tate Modern, St Paul’s Cathedral, and Shakespeare’s Globe Theatre. TIG Global’s design also incorporates a complimentary call-back feature on the Southwark Rose Hotel website to help increase conversions and cater to the preferred purchasing behaviors among the international target market. To promote the hotel’s dedication to being a 100% green and ecologically responsible accommodation, TIG Global added a customized banner on the Southwark Rose Hotel’s website that highlights the property’s desire to implement an aggressive energy reduction program and commitment to the Tolerance International CO2 free Community.

“We are thrilled to have TIG Global as our interactive marketing partner,” said Bob Warrior, general manager of Southwark Rose Hotel. “The outstanding design work they have completed on our new website proves to us that they have the creative knowledge, proficiency, and teamwork that it takes to generate results and be successful in this industry.”

The Hotel Metropole’s new website uses rich media and compelling descriptions to communicate the grandness of the property and showcase the remarkable history and culture that the Hotel has to offer. To attract visitors worldwide, the website features a photo and video tour, highlighting the property’s proximity to Brussels’ top attractions, museums, theaters, shopping, and fine dining, as well as a currency converter that eases international travel. Knowing that the luxurious, historic Hotel is well-known for playing host to famous clientele, both past and present, TIG Global incorporated a celebrity guest list complete with messages and signatures into the new website design to enhance the user experience. With the website currently optimized in English, the Hotel Metropole has begun developing French and Dutch versions of the site which TIG Global will optimize in order to establish a larger global online presence and increase visitors worldwide.

“TIG Global is honored to have been selected by the Hotel Metropole Brussels and Southwark Rose Hotel to provide online web presence management,” said Trip Schneck, president of TIG Global. “As we continue to grow our international client base, we become ever-more dedicated to providing industry-leading service and adapting our e-marketing solutions to meet the evolving demands of the global travel market.”

In addition to custom website development, hosting, and maintenance, TIG Global will provide the Southwark Rose Hotel with a comprehensive package of e-marketing services including search engine optimization, pay-per-click marketing, strategic linking, e-mail marketing, statistical reporting, and consultative account management. The Southwark Rose Hotel will also benefit from TIG Global’s travel-review monitoring service and brand-protection program, HotelProtect (). The proprietary Program will leverage traveler generated content to uncover new marketing opportunities and combat trademark infringement.

About TIG Global | TIG Global (), headquartered in the Washington, DC metro area, is the leading provider of interactive marketing services for the hospitality and travel industry. Serving over 800 clients located throughout North America, Europe, Asia, and the Caribbean, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel. To serve clients worldwide, TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom Web 2.0 solutions including our proprietary HotelProtect () solution, and websites optimized for major search engines around the world.

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Molly Israel
Phone: 301-841-4762
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