New Edition of Textbook Reflects Internet’s Role in Hospitality Sales and Marketing
Also new to this edition are:
- “Going Green” sidebars that illustrate ways in which the industry is responding to concerns about the environment.
- “Internet Exercises” that encourage readers to delve deeper into the chapter material by researching topics using the Internet.
- “Industry Innovator” sidebars that showcase major industry figures.
Hospitality Sales and Marketing is available from EI for $62.95 for AH&LA members and $85.95 for nonmembers. To order, visit www.ei-ahla.org, or call 800-752-4567 or 517-372-8800. Outside the U.S. and Canada, call 407-999-8100. Academic customers should call 800-344-4381 for net-to-bookstore pricing.
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute’s mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals.
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