So you’ve made the commitment to embrace sustainable business practices at your resort—a significant and admirable step. It’s likely an excellent business move as well. Let’s talk about how to go green. According to Amity Lumper, senior associate for sustainability specialists Cascadia Consulting Group, Inc., guests today are giving priority to green accommodations. Greener operations mean a greener bottom line, and the media are publishing stories on these businesses nearly every day. “The world of communications has changed dramatically in the recent past, particularly with the invention of social networking Web sites,” says Lumper. “Guests talk to other guests, rate their favorite green hotels, and visit green travel Web sites for recommendations for their next getaway.”

So you’ve made the commitment to embrace sustainable business practices at your resort—a significant and admirable step. It’s likely an excellent business move as well. Let’s talk about how to go green. According to Amity Lumper, senior associate for sustainability specialists Cascadia Consulting Group, Inc., guests today are giving priority to green accommodations. Greener operations mean a greener bottom line, and the media are publishing stories on these businesses nearly every day. “The world of communications has changed dramatically in the recent past, particularly with the invention of social networking Web sites,” says Lumper. “Guests talk to other guests, rate their favorite green hotels, and visit green travel Web sites for recommendations for their next getaway.”