IHG to launch new brand in Asia-Pacific | HotelNewsNow.com
IHG plans to introduce a new brand to the Asia-Pacific region during the Hotel Investment Conference Asia-Pacific. A press conference on 16 October at the InterContinental Hong Kong in Kowloon, Hong Kong will reveal the details of the upscale brand, according to a media release. Andrew Cosslett, chief executive of IHG, and Peter Gower, chief executive of IHG Asia Pacific, will discuss the brand strategy and its “unique design philosophy.” Cosslett discussed brand development at the 2008 Americas Investors & Leadership Conference in September in Los Angeles, California.
