Travel Leaders to Assess Economic Impacts at ITB Asia
On the ITB Asia trade floor hundreds of buyers will update over 650 exhibitors on the economic climate in their specific markets. In the ITB Asia Convention, CEOs, presidents, chairmen and chief sales officers of international companies such as Starwood, Accor, and Jumeirah will assess implications and economic response strategies in the Hotel Leaders? Forum on 23 October.
Later the same day, Mr Philip Wolf, President & CEO, PhoCusWright Inc will single out the opportunities and pitfalls that the latest economic crisis presents and how online travel distributors should respond.
Gordon Locke, Vice President, Airline Marketing and Strategy, Sabre Airline Solutions/Sabre Travel Network will address ?Turbulence and Opportunity? in the Aviation Forum on 24 October.
Dr Buck said that Asia has a strong record in responding well to crises. ?The Chinese proverb that out of crisis comes opportunity is as true today as ever. Travel leaders I?ve talked to say that this is a time for positive action based on sound strategy. The right place to formulate that strategy is ITB Asia.?
Please check the ITB Asia Event Programme or visit for the latest updates to the programme.
About ITB Asia | ITB Asia will take place for the first time at Suntec Singapore Exhibition & Convention Centre on 22-24 October 2008. It is organised by Messe Berlin (Singapore) Pte Ltd in conjunction with Singapore Tourism Board. The event will feature up to 500 exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. It will include exhibition pavilions and tabletop presence for small and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels & resorts, theme parks & attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.
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