No Charge for Extra Pillows
Even as airlines continue to make their loyalty programs more restrictive, hotel companies are taking the opposite tack and making theirs more attractive. Given that both airlines and hotels have been hit by the slowing economy, why the disparity between their approaches to serving their best customers, the frequent travelers? A big factor, according to Bjorn Hanson, an associate professor at New York University, is competition. As hotel chains have proliferated, the industry has become increasingly competitive, he said. In the last four years, 39 hotel brands have been introduced, he said, including Hyatt Place and Aloft.