Center for Hospitality Research Explores Menu Development
Industry Pros Focus on the Challenge of Constant Menu Innovation
Touching on thechallenges of product innovation, the roundtable participants emphasized the importance of maintaining a pipeline for new products. Since menu innovation is itself an operating cost, the process must develop menu items that are carefully tested for success when they are rolled out.
Department of Food Science.
Hot topics at the roundtable included molecular gastronomy, which uses science and technology to make food better, the push toward local products and organic products, and animal welfare. These concepts are not unrelated. Looking at the idea of a 100 mile diet and organic products, for example, the participants noted the conflicting issues between buying from, say, a local farm that is not organic or a distant farm that is organic but must ship food many miles to reach your restaurant. Participants agreed that the discussion on this issue is just beginning, and restaurateurs will be working with these concepts for the next several years as they develop new menu items.
To view photos of the event, please visit this link.
For more information about future roundtables at the Cornell School of Hotel Administration, please visit http://hotelschool.cornell.edu/research/chr/events/roundtables/.
Phone: (607) 255-3101
About the Center for Hospitality Research
The purpose of the Center for Hospitality Research is to enable and conduct research of significance to the global hospitality and related service industries. CHR also works to improve the connections between academe and industry, continuing the School of Hotel Administration's long-standing tradition of service to the hospitality industry. Founded in 1992, CHR remains the industry's foremost creator and distributor of timely research, all of which is posted at no charge for all to use. In addition to its industry advisory board, CHR convenes several industry roundtables each year for the purpose of identifying new issues affecting the hospitality industry.
Center Members: Accenture • Access Point Financial, Inc. • Barclaycard US • Cvent • Davis & Gilbert LLP • Deloitte & Touche USA LLP • DerbySoft • Four Seasons Hotels and Resorts • Fox Rothschild LLP • Hilton Worldwide • Host Hotels & Resorts • Hyatt Hotels Corporation • IDeaS Revenue Solutions • InterContinental Hotels Group • Jumeirah Group • Marriott International • NTT DATA • Preferred Hotels & Resorts • priceline.com • PwC • The Rainmaker Group • RateGain • ReviewPro • Revinate • Sabre Hospitality Solutions • STR • Taj Hotels Resorts and Palaces • Tata Consultancy Services • Wipro EcoEnergy • Wyndham Hotel Group