Americas Best Value Inn to Further Enhance Online Presence with Rich Media from VFM Interactive
VFM to produce and distribute new rich visual content for all ABVI properties
Americas Best Value Inn (ABVI) announced today that it has selected VFM Interactive as its exclusive provider of hotel rich visual content production and distribution services and has partnered with VFM to produce and distribute new rich media for all of its nearly 800 inns, hotels, and suites throughout North America.
"We are excited to announce the launch of our new rich visual media acquisition project that will further strengthen our brand and help our members continue to maintain a competitive advantage on the Internet. This initiative is another example of how we're always working non-stop to help our members drive their ROI upward and move the brand forward," said Roger Bloss, CEO, President and Founder of Vantage Hospitality Group, Inc., the 12th largest hotel company worldwide and parent company of Americas Best Value Inn and The Lexington Collection.
Numerous studies have shown that quality rich visual media is essential for marketing a hotel online. Consumers not only increasingly demand this type of content when shopping for a hotel online but are far more likely to book a hotel if they view rich media. Through its new partnership with VFM, ABVI will ensure that its member hotels have the best visual content to showcase their properties to online consumers. Importantly, VFM's vast distribution network will enable ABVI member hotels to reach and influence a much wider online audience with their new media, including thousands of travel and travel-related sites as well as key portals and search engines.
"We have seen our web-direct bookings skyrocket in recent years, but knew that we could further enhance them by investing in strong visual content for our member properties. VFM offered us the most comprehensive solution, from quality rich media productions, to industry-leading media management and distribution technology, and an unparalleled distribution network," said John Burkard, Vice President, Information Technology of Vantage Hospitality.
"We are tremendously excited to have been chosen by Americas Best Value Inn," said Paolo Boni, president and CEO of VFM. "It's another great endorsement of VFM and our capabilities. Importantly, it's also further evidence that quality hotel rich visual content is no longer a just 'nice to have'."
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that help them better reach, engage, convert and satisfy travel shoppers.
Leonardo"s core products include Vizlly, a Digital Marketing Solution that makes it easy for hotel to drive quality traffic to their hotel website, convert more visitors, and gain incremental revenue through third-party channels; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online travel channels; and MediaConnect, advanced connectivity for travel websites to access the industry"s definitive source of normalized hotel certified visual content.
For more information about Leonardo, visit leonardo.com.