B.C.'s hospitality industry faces unprecedented challenges from the fallout of the global economic downturn, the chief executive officer of the B.C. Hotel Association said Wednesday. "The challenge is revenues," James Chase said in an interview. "At this stage, there are concerns about [revenues] dropping dramatically. In some pockets of B.C. this summer there were drops, though not dramatically. But everyone is concerned that that could happen. We have to get ahead of it so we can mitigate these drops."

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