HENDERSONVILLE, Tenn.| The U.S. hotel industry posted year-over-year declines in all three key performance measurements during the week of 26 October-1 November, according to data from STR.

In year-over-year measurements, the industry’s average daily rate for the week rose 0.7 percent to end the week at US$106.45—up from US$105.67 a year ago. Occupancy dropped 7.3 percent to finish the week at 55.9 percent (60.3 percent last year). Revenue per available room for the week decreased 6.6 percent to end the week at US$59.53 (down from US$63.72 in 2007).

Each chain-scale segment posted RevPAR declines, led by the luxury segment’s 11.3-percent drop. Independent properties reported a 10.9-percent decline in RevPAR. Other segments: upper upscale (-4.2 percent); upscale (-2.8 percent); midscale with food and beverage (-5.5 percent); midscale without food and beverage (-4.1 percent); and economy (-7.9 percent).

All but two segments reported increases in ADR: luxury (-4.9 percent); upper upscale (flat); upscale (+0.3 percent); midscale with food and beverage (+2.6 percent); midscale without food and beverage (+2.9 percent); economy (+0.6 percent) and independents (-1.1 percent).

Each segment reported declines in occupancy: luxury (-6.8 percent); upper upscale (-4.2 percent); upscale (-3.1 percent); midscale with food and beverage (-7.9 percent); midscale without food and beverage (-6.9 percent); economy (-8.4 percent); and independents (-9.9 percent).

About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit or

Jeff Higley (STR)
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
STR

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