New Survey Reveals Demand For Leisure Travel Services Likely To Remain Stable Despite Turbulent Economy
But Consumers Shift Focus On Better Value
Almost half (48 percent) of all respondents stated they were not planning to make any changes to their future travel plans as a result of the financial crisis. Those same travelers are likely to travel differently, however: more than 76 percent expect to book a packaged vacation to save money, while 75 percent expect to spend less overall. Nearly 73 percent intend to spend less on food, beverages and entertainment, and 67 percent plan to stay fewer nights. And almost six out of ten (58%) expect to utilize the Internet to comparison shop for better fares and rates.
Interestingly, not all respondents expect to travel differently. A full one out of five (22%) expects to stay more nights, and nearly one out of six (16%) expects to spend more money overall.
"These results corroborate what we have been predicting for several months now: American travelers will be trading down, but not out," said Peter C. Yesawich, chairman and CEO of Ypartnership.
Ypartnership is a worldwide advertising and public relations agency that specializes in serving travel industry clients and co-author of the widely-quoted National Travel Monitor(TM) with Yankelovich, Inc. For more information, visit .
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