Sabre Travel Network Debuts Next Merchandising Innovation
Attribute Based Shopping to Hit Marketplace in 2009
“Sabre continues to provide leadership to airlines, travel agencies and consumers by providing merchandising solutions that help generate new revenue, create efficiencies and cost savings and cut through the noise in the marketplace, allowing shoppers to easily compare travel options, with visibility to the total price,” said Greg Webb, chief marketing officer for Sabre. “This will make it easier for the shopper to identify and select the best travel options, fully considering the optional charges that are increasingly in vogue in the marketplace.”
Monday’s demonstration was led by Kyle Moore, vice president of Product Marketing for Sabre Travel Network.
Sabre’s Attribute Based Shopping allows airlines the ability to fully differentiate their product and service offerings to travel agents and consumers. And, when booking travel, Sabre’s Attribute Based Shopping takes agents and consumers beyond the standard screen showing various airfare options, with the ability to include or exclude certain product or service attributes, varying the total price accordingly. Through Sabre’s new solution, agents and consumers will now be able to choose from a list of products and services they wish to purchase.
For example, the information provided on Sabre’s Attribute Based Shopping screen will allow the shopper to include additional optional charges, if applicable, for products and services such as seat selection, baggage charges, lounge access, trip insurance, and onboard meals, among other features. After selecting the desired service and product options, agents and consumers can then make a quick and easy fare comparison of flights from a single supplier or comparatively across airlines, as they wish.
“We recognize the need airlines have to generate new revenues in these continuing challenging economic times,” Webb said. “Sabre is focused on working with industry groups to develop standards across the merchandising area so we can quickly and more efficiently address the needs of airlines, agencies and consumers.
“We believe Sabre’s Attribute Based Shopping will make the travel shopping experience more efficient for agencies and travelers, while providing airlines the opportunity to differentiate, showcasing their value through product and service options,” Webb said.
Sabre’s Attribute Based Shopping is just the latest in merchandising solutions Sabre has developed and enabled in all distribution channels enabling airlines to consistently sell their products and services in a cross-channel fashion. Qantas and Porter Airlines currently use Sabre Branded Fares, in the Sabre GDS, which allows airlines to bundle its products and services into fare families for shopping convenience. Additional carriers utilize SabreSonic’s Branded Fares in their direct channel. This summer, as part of its launch of the revolutionary reservation system SabreSonic Customer Sales and Service, Midwest Airlines launched Sabre’s Pay-for Seats capability in both the direct and indirect channels, allowing consumers to reserve a premium seat, if desired.
About Sabre Travel Network | Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 55,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.
Key brands of Sabre Travel Network include GetThere, for corporate travel reservation technology; Nexion, a host agency; SynXis, for hotel reservation management, distribution and technology services; E-site marketing, specializing in online business solutions exclusively for the hospitality industry TRAMS, mid- and back-office solutions and marketing services for travel agencies; and TRAMS Marketing Alliance (TMA), a marketing promotions services for leisure travel agencies. Sabre Travel Network also markets TripTailor Vacations, a travel wholesaler providing dynamic packaging for the travel agency marketplace.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information about Sabre Holdings is available at .
Nancy St. Pierre