SLS Hotel aims to stay ahead of the curve
A nightclub entrepreneur turned hotelier mixes edgy and elegant to draw upscale guests. In case you were worried that flamboyant nightclub creator Sam Nazarian wasn't going to go sufficiently over the top putting together his new SLS Hotel at Beverly Hills, rest assured. He did. The man who built paparazzi-patrolled clubs such as Hyde Lounge and Area couldn't very well open up an inoffensively beige hotel catering to corporate conventioneers. Nor could he conform to the smooth lines and stately bearing of traditional five-star inns.