Accor Launches A|Club Worldwide Hotel Loyalty Program
An entirely web-based, worldwide, multi-brand free loyalty program
The A|Club program was strategically designed to meet the needs of Accor’s guests who tend to switch between brands depending on the hotel’s location, and whether they are traveling for leisure or business purposes. Regular Accor guests in France, Germany, North America, Brazil, China and Australia were surveyed to determine the program’s benefit offerings.
Among the findings, Accor discovered that even if they have different expectations, all guests share the same desire for attention, flexibility and ease of use. Economy and midscale guests want to be seen as valued customers, while luxury hotel guests seek individual and personalized recognition. As requested by guests, the A|Club program includes: use across brands, worldwide, free of charge; easy to use and understand; personal recognition and attention; generous awards and easy-to-attain first-tier membership; immediate benefits; etc.
The web-based program, allows members to manage their accounts whenever and wherever they like, while providing more personalized service. The A|Club card is easy to use, and members can join after just one night in an Accor hotel or on . Then, with each night spent in a participating hotel, they can earn points and exclusive benefits. Depending on the number of hotel nights or the number of points earned in a year, members will be upgraded from one program tier to the next; points earned significantly increase with each tier. The program begins with the A|Club card and allows guests to easily progress to the A|Club Platinum card, with progressing points, privileges and exclusive services, such as late check-outs and room upgrades. Accor Hospitality, a major global group and the European leader in hotels, as well as the global leader in services to corporate clients and public institutions, operates in nearly 100 countries with 150,000 employees. It offers more than 40 years of expertise in two core businesses: hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Ibis, All Seasons, Etap Hotel, Formule 1 and Motel 6 brands, representing 4,000 hotels and nearly 500,000 rooms in 90 countries; as well as strategically related activities, such as Lenôtre Sevices, with 30 million people in 40 countries benefiting from Accor Services products in employee and public benefits, rewards and loyalty, and expense management.
Sofitel reinvents French elegance in its hotels throughout the world.
Sofitel is the only French luxury hotels brand with a presence on five continents, in more than 50 countries. Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, New York or Bangkok, or nestled away in a country landscape in French Polynesia or Brazil, each Sofitel property offers a genuine experience of the French art de vivre.
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