Hospitality Innovation Study Launched by Cornell Faculty Team
Online survey seeks nominations of effective innovations
Enz and Siguaw were members of an earlier team that produced a comprehensive study of the U.S. lodging industry's best practices. Published in 1999, the case studies and findings of that study are still in use by industry practitioners. The study, American Lodging Excellence: The Key To Best Practices in the U.S. Lodging Industry, by Laurette Dubé, Cathy A. Enz, Leo Renaghan, and Judy A. Siguaw, was published by the American Hotel and Lodging Association, American Express, and the Center for Hospitality Research. The best practices articles and case studies are available at no charge at: .
The research team has adopted a broad definition of innovation, with the idea of collecting the hospitality industry's most effective innovations. By the researchers' definition, an innovator is a person or organization that has developed a new or unique practice or has devised a novel application of an existing practice that has proven to be highly effective and profitable. The survey form for nominating innovations is at http://surveys.cit.cornell.edu.
About The Center for Hospitality Research | A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 75 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly (formerly the Cornell Hotel and Restaurant Administration Quarterly). To learn more about center and its projects, visit .
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