NEWTON, Mass., TripAdvisor®, the world's largest travel community, today launched a suite of tools for owners and managers of hotels, restaurants and attractions to bring the proven power of user-generated reviews and ratings to their own web sites. Unbiased user-generated reviews have been proven to turn lookers into bookers by leveraging the trust consumers place on the opinions of travelers like themselves.

In a 2007 survey of 360 e-commerce companies, sites that added user reviews reported very positive results(1):

  • 56% lifted conversion
  • 77% raised traffic
  • 42% increased the average shopping basket

Business owners can now quickly and easily put a TripAdvisor reviews panel or an award badge for their specific business on their website. The reviews panel or widget can be customized to include snippets of the most recent guest reviews, ratings and photos of the business or destination from TripAdvisor's world-leading resource of more than 20 million reviews and opinions.

The award badge recognizes the status the business has earned from its visitors. Badges are labeled: "Recommended on," "Rated on," or "Featured on" according to the prevailing rating on TripAdvisor.

"Our goal is to support hotels, attractions and restaurants in their marketing through consumer reviews," said Nathan Clapton, senior director of partnerships for TripAdvisor. "All businesses now have the ability to showcase their guests' recognition on their own websites."

Click here to preview a free website badge!

Once there, click the green "Get Your Badge" button to preview a badge.To find more relevant marketing tools, businesses should visit their owner's page on TripAdvisor by following these steps:
  1. Go to tripadvisor.com and search for your business using the search box at the top of the page
  2. Select your business from the location results by clicking on the name
  3. Scroll to the bottom of the page and look for the "Do you own [Your Business Name]?" section. Then follow the owner's page link.

About Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, September 2023
** Source: Tripadvisor internal log files

SOURCE Tripadvisor

Brian Payea
Trade/Business
+1-781-444-1113 x388
TripAdvisor