Industry Update
Press Release20 November 2008

PhoCusWright Announces Travdex™| The Trade Show For Travel Technology

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PhoCusWright Inc.

Hollywood, Calif. USA, TRAVDEX™, the first one-stop shopping trade show for travel technology products, solutions and professional services targeting the global travel, tourism and hospitality industry, will debut in Atlanta in September, 2009, its organizers announced today.


TRAVDEX™ will be produced in partnership by PhoCusWright Inc., the travel industry research authority on how travelers, suppliers and intermediaries connect, and Messe Berlin GmbH, producer of ITB Berlin, the world's largest travel trade show. The event will feature buyer-seller appointments, exhibition space, sponsored events and business networking opportunities for companies who sell technology products, solutions and professional services to the global travel industry. The inaugural TRAVDEX™ is scheduled for September 9-11, 2009 at the Cobb Galleria Centre.

"This is the perfect time and ITB is the ideal partner for TRAVDEX™," said Philip C. Wolf, president and CEO of PhoCusWright. "Travel is the world's largest industry, highly fragmented and intensely competitive. And success is critically dependent on making the right choices about technology-based innovation and technical platforms."

PhoCusWright tracks technology and its impact on the many business segments of the travel industry. Messe Berlin has a proven track record in staging world-class trade shows at its exhibitions complex in Germany, and successfully launched ITB Asia in Singapore in October, 2008. Together, they produce [email protected], an annual technology and innovation conference within ITB Berlin.

"ITB and Messe Berlin have built a strong partnership with [email protected]," said Raimund Hosch, CEO of Messe Berlin. "We are excited to be joining forces again on TRAVDEX™. In response to the dynamic pace of technology development in the global travel industry, we will bring buyers and sellers together to solve specific business challenges."

TRAVDEX™ production and management services will be provided by Michael J. Pierson Associates, Inc.

For more information about TRAVDEX™, visit or email [email protected]

About PhoCusWright Inc. | PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.

PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S., Germany and India, and partners with conferences in the U.K., China and Singapore. Industry leaders and company analysts bring this intelligence to life debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States, with offices in Germany and India.

About ITB and Messe Berlin GmbH | Messe Berlin is one of the leading trade show organizers in the world, featuring leading industry events like ITB, International Green Week and IFA, the International Consumer Electronics Show. Messe Berlin operates 26 exhibition halls with more than 160,000 square meters gross space and the ICC Berlin, one of the world's most popular convention centers. Messe Berlin is one of the most important economic factors of Germany's capital and features annually more than 80 trade shows and conventions.

ITB Berlin is the world's leading travel trade show and hosted 11,147 exhibitors and more than 110,000 trade visitors during its 42nd edition in March 2008. Besides its role as an indispensable platform for travel business transactions, ITB also showcases ITB Berlin Convention, one of the leading think tanks of the travel industry, with more than 80 sessions and 11,000 attendees over three days in March 2008.

Following the development of the travel industry, ITB internationalized its activities by establishing its first offspring ever in October, 2008 in Singapore under the name of ITB Asia and widening its scope of activities on a global scale.

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Cobb Galleria Centre — Atlanta, GA United States
event information
Michael J. Pierson
Phone: +1 949 457-1545 ext. 105
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