Scandic’s European expansion continues with a new hotel in Hamburg
"It's incredibly exciting to drive Scandic's international expansion. We're receiving more and more enquiries about new hotel projects and after Eastern Europe and the Nordic region, Germany is a priority market. Hamburg is particularly interesting, with its location and positive development in recent years. It's a city that many Scandinavians and Eastern Europeans visit, not least thanks to popular trade fairs, a major port and unbeatable shopping," comments Frank Fiskers, President & CEO of Scandic.
In Hamburg, the "Unilever tower" is a well-known landmark being the highest office tower on the Wallring, the landscaped strip that encircles Hamburg's city centre. The refurbished tower, together with a new building housing offices, apartments and the new Scandic hotel, will form a whole new block in central Hamburg with total investment of around EUR 270 million.
The hotel will benefit from excellent access to public transport, being located a short walk from the Dammtor train station and with the subway stopping right outside the property. In addition to guest rooms, the hotel will offer 500 m2 of conference space, a restaurant and bar, gym and parking.
The new hotel is the latest evidence of Scandic's aggressive growth strategy, aimed at advancing from the current 150 hotels to 200 in just five years. Since October last year alone, Scandic has expanded by 19 new hotels, 11 of which are newbuilds, including one hotel in Berlin.
VP Corporate Communications
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About Scandic Hotels
Scandic is the largest hotel company in the Nordic region with 14,400 team members and a network of close to 230 hotels with about 44,000 hotel rooms in operation and under development. Scandic Friends is the biggest loyalty program in the Nordic hotel sector with 1.9 million members. Corporate responsibility has always been a part of Scandic"s DNA and Scandic has been named Best Hotel Brand in the Nordic countries (BDRC). Since December 2, 2015, Scandic has been listed on Nasdaq Stockholm.