Could It Be...A Boutique Brand From Hilton?
Every hotel company these days from Starwood, to Kimpton, and even Marriott have boutique hotel brands. Everyone but Hilton that is. Sure, Hilton has talked about it before. One of Hilton's own executives have called their plans for a boutique brand "the worst-kept secret in the industry" and Hilton even stole Ross Klein from Starwood to create this mysterious collection. Yet while W Hotels is on the eve of celebrating their 10th birthday, Hilton still has no boutique brand answer. But is that about to change?