The Precise Hotel Collection Selects SynXis As Distribution Partner For Branding Across Multiple Channels
Property bookings increase up to 26% after switching to the RedX Distribution Management System
SOUTHLAKE, Texas, 26 November -- SynXis, the Sabre Holdings business that provides complete hotel distribution and Internet marketing services globally, announced today that The Precise Hotel Collection, one of Germany's newest first class hotel chains, has selected SynXis as its distribution partner. SynXis will help Precise Hotels brand its properties across all distribution channels throughout Europe including hundreds of thousands of travel agents using the Global Distribution Systems (GDS), the leading online travel sites and its own chain website.
X Distribution Management System as its single distribution platform, The Precise Hotel Collection has already benefited from several RedX features designed to drive incremental revenue including: dynamic packaging to sell breakfasts, wine, etc. along with a guest room and the ability to load promotions specific to stays of three nights or longer. The properties have seen quick results with some hotels reporting increases in bookings of up to 26%.
RedX is available in German and SynXis offers local support in Germany, both important to Precise Hotels when selecting a new distribution provider. Florian Harz, revenue and e-commerce manager for The Precise Hotel Collection comments: "SynXis provides us with exactly the right mix of resources, system functionality, and expertise we were looking for in a distribution partner. Their experience, especially in the German market, is a great advantage for us as we launch our brand and as we make plans for future growth."
In addition to seamless connectivity to the distribution channels, The Precise Hotel Collection will also benefit from SynXis' Property Connect
SMto seamlessly integrate data between RedX and the chain's Property Management System. The two-way interface improves hotel efficiencies with automated reservation delivery, as well as inventory, rates, and restriction (stay controls) uploads.
"It is our pleasure to welcome this strong and promising brand to SynXis' portfolio," said Scott Alvis, president and general manager for SynXis. "Our business from the EMEA region has grown over 35% in the past year and we remain committed to putting resources in markets like Germany to support that growth."
SynXis, a Sabre Holdings company, provides complete distribution and Internet marketing services and technology for hotels around the world. SynXis connects hotels with their guests through increased exposure via all channels including GDS, third party travel sites and the hotel's own website. SynXis operates full-service global call centers offering private label reservation services. SynXis is the technology source for thousands of hotels, resorts, and destinations, including: Harrah's, Interstate Hotels & Resorts, The Peninsula Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels.
SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail email@example.com, or visit our Web site at www.synxis.com.
Sabre Holdings connects people with the world's greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.
About The Precise Hotel Collection
The Precise Hotel Collection currently comprises eight hotels (714 rooms) in Germany, exclusively in the four- and five-star categories. The properties are set apart by their combination of consistent standards and a highly distinctive, inimitable style. The various services of the hotels address the needs of both business and leisure travellers, not to mention conference guests and bus tour groups. Precise Hotels owns properties in Bad Kissingen, Bad Malente, Donaueschingen, Leipzig, Mannheim, Rosenheim, Quedlinburg and Stadtoldendorf. All of the properties are owned by the group and are being managed and operated by it alone. The company was founded in 2005 and is expected to generate a turnover of around 15.7 million euros in 2008.
Director, Marketing & Communications