"The best way to engage with the TripAdvisor community is to be open and proactive"

Travel community TripAdvisor launched its local Indian site, www.tripadvisor.in, in August this year. One of the driving factors behind launching the Indian domain was that the company was witnessing a very "large and committed" Indian audience on its international sites, which span the US, UK, Ireland, France, Italy, Germany, Spain and Japan. TripAdvisor's managing director for Indian operations Sharat Dhall says within three months of launch, www.tripadvisor.in is already amongst the top five travel sites in India.

Read the full article at Reuters Events (former EyeforTravel)