Albuquerque -- InnPoints Worldwide and ICE Portal have joined forces in a partnership designed to align eMarketing strategies with rich media services. InnPoints clients now have the opportunity of taking their promotional strategy to a new level using a cost-effective, hi-resolution rich media solution provided by ICE Portal. While InnPoints offers channel marketing and electronic distribution, ICE Portal will provide hoteliers the chance to enhance their marketing efforts through the use of stunning photography, 360° virtual tours, attractive Flash-based web shows, streaming videos, and state of the art eBooks. Using mass distribution technology, this content will be automatically sized, branded, and slated for delivery, in multiple languages, to over 30,000 online travel websites thereby reaching millions of consumers on the web.

By combining their resources, both companies will soon be able to provide joint customers with online rich media distribution to thousands of travel websites, increased revenue, better market exposure, and centralized management capabilities, while still maintaining the quality of service that their individual clientele have come to expect.

"We are excited about our collaboration with InnPoints Worldwide," said Henry Woodman, President of ICE Portal. "We anticipate that this effort will provide ICE with the opportunity to host and deliver unique and dynamic content for a larger customer base and are looking forward to providing a seamless delivery of rich media that will benefit our joint customers."

"The enhancements that ICE Portal can provide to our clients will give our hotels the edge in rich media content," said Helen Collins, President of InnPoints Worldwide. "We are eager to see the results for our hotels."

About InnPoints Worldwide | InnPoints Worldwide is a diversified reservation marketing organization and proven leader in electronic distribution and channel marketing. From its World Headquarters in Albuquerque and offices in Dallas, Chicago, Santa Rosa, Canada, UK, Sweden, Italy, and Greece, InnPoints Worldwide provides voice, GDS/ADS reservation technology, a web-based property management system, a website booking engine, revenue management and strategic marketing programs for over 1700 hotels worldwide. www.innpoints.com and www.myhms.com

About ICE Portal | ICE Portal is the industry leader in the production, management, and distribution of rich visual content. With a global e-marketing network, ICE Portal technology helps travel suppliers, like hotel chain's, tourism boards, and cruise lines, manage and deliver rich visual content to 1,000s of distributors, like Orbitz, Expedia, and Priceline. The company manages and delivers more rich media content for hotels, cruise ships and destinations than any other company. ICE Portal offers production of rich content including videos, 360° virtual tours and Flash WebShows. ICE Portal's content can be seen globally on over 30,000 travel-related websites and can be displayed in eight different languages. For more information, please visit ICE Portal online at www.ICEportal.com or call the corporate office at 1-954-893-6778 in Hollywood, FL USA. For examples of our work see our eBook or view our showcase page at: http://showcase.iceportal.com/

Marizel De La Torre
Public Relations Manager
+1-954-893-6778