The promise of emerging market urbanites | PwC

This market briefing paper looks further afield to places such as Russia, Latin America and Eastern Europe. Hospitality and leisure companies should not lose sight of a trend that is present in many emerging markets: the rise of the urban middle class consumer. As disposable income increases so does consumer spending as well as tourism. Our report examines the opportunities for hotels, theme parks and leisure shoppers.

This market briefing paper looks further afield to places such as Russia, Latin America and Eastern Europe. Hospitality and leisure companies should not lose sight of a trend that is present in many emerging markets: the rise of the urban middle class consumer. As disposable income increases so does consumer spending as well as tourism. Our report examines the opportunities for hotels, theme parks and leisure shoppers.