While many developers may look at technology as a cost to be controlled, a new and savvy breed is beginning to realize that there are tangible benefits to implementing technology during the marketing and sales process, during development, and even after a project is sold out. Those who consider technology to be the proverbial money pit are the norm— after all, the main goal of a timeshare development is to sell units, and technology can often be expensive to install, support, maintain, and upgrade, which either means investing extra developer money or increasing HOA/ maintenance dues. What many fail to recognize, however, is that technology can actually create a positive impact, not only during the sales process but also by keeping those maintenance fees low.

About ARDA | The American Resort Development Association is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has over 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC).