The Technologically Well-Appointed Resort
By Brian Binge for ARDA
While many developers may look at technology as a cost to be controlled, a new and savvy breed is beginning to realize that there are tangible benefits to implementing technology during the marketing and sales process, during development, and even after a project is sold out. Those who consider technology to be the proverbial money pit are the norm— after all, the main goal of a timeshare development is to sell units, and technology can often be expensive to install, support, maintain, and upgrade, which either means investing extra developer money or increasing HOA/ maintenance dues. What many fail to recognize, however, is that technology can actually create a positive impact, not only during the sales process but also by keeping those maintenance fees low.