Hospitality industry decision-makers are faced with a new set of challenges in 2009 with the official declaration of a U.S. recession last week – a downturn that officially began one year ago and is expected to last into 2010. However, despite the predicted conditions of the New Year, hoteliers are learning cutting-edge ways to guarantee revenue for rooms without dedicating additional time and money to a million-dollar marketing plan: reaching global travelers through free wholesale web distribution.

For instance, despite this year's slowing economy, global travel brokerage company Tourico Holidays is bucking industry trends of reducing exposure and expenditure, and is actually planning to invest nine million dollars per month in guaranteed revenue merchant hotel agreements during 2009. These ExclusiveDeals allow Tourico Holidays, North America's largest inbound tour operator, to both guarantee year-round revenue to suppliers, as well as secure exclusive rates and inventory for distribution to its client base across 122 countries worldwide. In addition to the guaranteed forward revenue, hoteliers receive recognition throughout http://www.TouricoHolidays.com, and their room inventory becomes instantly available to over 2,500 of the world's largest tour operators, travel agencies and retail travel websites, including Tourico Holidays' U.S. sister companies www.LastMinuteTravel.com and www.1MinuteBooking.com.

More good news: As many hotels currently depend on domestic visitors, fully seven out of 10 active travelers in the U.S. intend to take a trip during the next six months. This remains consistent with sentiments recorded in October 2007, according to the latest travelhorizons™ survey co-authored by the Travel Industry Association (TIA) and Ypartnership. Nearly half (48 percent) also stated that their travel plans for the next six months would not change as a result of turmoil in the financial markets.

"On the other hand, it's important for hoteliers to know that expanding to international markets guarantees greater occupancy, extended night stays and a higher ADR throughout the year, especially during times of economic turmoil," explains Uri Argov, President and CEO of Tourico Holidays. "When Japanese tourism is in low season, Italian tourism industry is in high season, and so on, providing hoteliers with a global base of customers year-round."

The ExclusiveDeal business model is such that there are no risks to hotel partners – only guaranteed returns on Tourico Holidays' hotel room investments. For more information about ExclusiveDeal partnerships and services available to hoteliers, including the management of room reservations, inventory and revenue online, visit http://www.TouricoHolidays.com, email [email protected] or call (407) 667--8700.

About Tourico Holidays, Inc.

Tourico Holidays, (www.TouricoHolidays.com) is a subsidiary of Travel Holdings, Inc., a worldwide travel distribution company. Tourico Holidays is a global wholesale travel provider with over 150 international distribution websites, more than 15,000 merchant hotel agreements, operating in 23 languages from 36 locations around the world. As a supplier to over 2,500 tour operators and travel agents, Tourico Holidays operates and maintains global websites and online interfaces that serve a large diversity of travel sellers in 122 countries.

Lauren Volcheff
Marketing Director, Travel Holdings, Inc.
+1 (407) 667-8700 ext. 7355
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