Setai San Diego Partners with UniFocus to up ‘Wow’ Factor
UniFocus Business Intelligence Brings Together All Survey Analytics
Setai San Diego opens this month; the 23-story steel and glass structure includes 37 suites, three penthouse suites and 20,000 square feet of event and meeting space, a world-class spa plus many other lavish amenities. Part of the Preferred Hotel Group, Setai San Diego intends to bring the beauty, sophistication and experience of the world's most luxurious contemporary hotels to downtown San Diego.
“We are delighted to announce our new partnership with UniFocus,” said General Manager Craig Waterman. “Setai San Diego offers discerning guests and business-savvy meeting planners the highest standards in service, event space, design and amenities. We want to ensure Setai San Diego delivers on its promise by collecting the most reliable business intelligence about our associates, guests and meeting planners.”
UniFocus developed its feedback technologies for guests, employees and meeting planners so that each component can be utilized separately and benchmarked or used together as an integrated business intelligence solution. Information is created from survey analytics in an easy to understand and actionable format. A unique mystery evaluation process provides additional clarity into how service standards relate to employee attitudes and guest satisfaction, examining dimensions of service such as knowledge, communication, timeliness or quality.
“We are excited about our partnership with Setai San Diego to help them fully engage their associates to ‘wow’ their guests and meeting planners,” said Mark Heymann, President and CEO of UniFocus. “Many of our clients understand that a ‘dazzling’ experience hooks guests and keeps them coming back. It’s often not enough to hit your service standards, because you may not be impacting perceptions enough to create rock-solid loyalty.
“Our survey analytics can be correlated with mystery evaluations so that hoteliers make the connection between standards and perceptions, providing revealing insight,” Heymann continued. “Then by sharing this actionable knowledge across the organization you can involve your staff to make the kind of impressions on guests and meeting planners that inspire them to recommend and to keep returning as loyal customers.”
UniFocus’ loyalty management systems include:
- GUESTScope™—one of the most advanced survey technologies available for gathering and evaluating guest feedback with questions designed to increase response rate. Assessment of value based on the impact of rate or length of stay, coupled with other key drivers of satisfaction, enable you to maximize the guest experience and ensure high levels of intent to return/recommend.
- STAFFScope™—a scientifically developed system of gathering, analyzing and acting upon critical staff issues utilizing short, straightforward questions. STAFFScope allows you to correlate survey results with guest feedback and triangulate attitudinal, behavioral and demographic factors to effect positive change that re-engages your staff for improved performance and loyalty.
- MEETINGScope™—the most advanced system available for gathering critical meeting planner feedback during the entire event process, from start to finish. Its analytical database clearly shows your strengths and weaknesses, enabling you to align the right staff with the right meetings—and beat the competition.
- SERVICEScope®—a relational system developed by UniFocus that utilizes the industry’s most qualified certified evaluators and technologies to find out how service standards relate to perceptions and how employee attitudes impact service delivery and guest satisfaction.
About Setai San Diego | Setai San Diego is a 184-room premier luxury hotel located in downtown San Diego’s financial district. The property features world-class amenities including rooms with 180-degree views of city, ocean and bay, Luxe Suites with full Italian kitchens and balconies, a sleep concierge and in-room captain service. The hotel also offers a 5,500 square-foot spa, 7,000 square foot pool deck and pool, 20,000 square feet of event and meeting space, the largest penthouse on the West Coast, a screening room and a state-of-the-art recording studio. For more information, please visit .
About UniFocus | Based in Dallas, UniFocus serves hospitality, casino and resort operations in the U.S. and overseas. UniFocus offers full-service operational analysis, management and staff training, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs, along with a unique mystery evaluation system that can link service standard attainment to guest and employee perceptions. The resulting database allows UniFocus to uniquely correlate and benchmark each client’s performance to their particular competitive markets. Enhanced reporting capabilities allow hospitality executives to have a “total picture” overview of their operations, set strategic actions and gain asset value.
UniFocus is a Preferred Partner of The Leading Hotels of the World®, a member of the American Resort Development Association (ARDA), a member of the Association of Collegiate Conference and Events Directors-International (ACCED-I), a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. For more information, visit or call 972-512-5100.
Director of Public Relations
Phone: (972) 512-5187