The Knowland Group Acquires Denver Area Market Research Firm
Acquisition provides 10+ years of data to be used to test proprietary data-mining and micro-targeting techniques
“By acquiring E-Z Reader, we are now able to provide our Denver clientele access to information as far back as 1998.” explained Michael K. McKean, CEO at Knowland Group. “Not only will this additional information allow our clients a greater depth of groups to research, it will give us a larger sample size on which to test some of our proprietary data-mining and micro-targeting techniques. These offerings, ideally suited for hotel sales in a down economy, will be coming online in 2009”
About Knowland Group – Headquartered in Salisbury, MD, The Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry worldwide. Poised as a leader in the industry, Knowland serves over 100 markets within the United States, Canada and beyond. Single minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market changing products and services. For more information, visit or call 410.860.2270.
The Knowland Group
Phone: (410) 860-2270