Chains Use Power Reporting and Dashboards for Better Decisions from ‘Big Data’
The ‘why’ behind the numbers – Execs use new ‘guided ad-hoc reporting’ to manage by exception
During the last downturn hotel companies that used Business Intelligence (BI) systems to analyze operating data were first to spot unnecessary expenses for utilities, and inappropriate staffing levels. These savvy operators trimmed expenses fast and stayed in business because they were prepared when occupancy and revenue dropped. They managed by the numbers and relied on BI reporting to compare their properties to spot the top performing hotels in each market. When they identified which properties were most successful, operators used BI to drill into their metrics to see the ‘why’ behind the numbers and implement best practices based on their most profitable propertys’ management strategies.
New BI tools for the new economy
NextGen BI – simple to use
Dashboards – Faster information without email
“Companies are investing in BI because it is the most effective analysis tool for chain management,” said Mark Manfredi, director of consulting for Edgewater Technology (EDGW:NASDAQ), a technology management consulting firm providing a synergistic blend of premium IT services. “Executives want increased visibility into their company’s performance. The tools they request include pre-defined reports and dashboards with flexible queries that enable them to be more spontaneous with their analysis to create ad-hoc information delivery that helps them manage by the numbers.” Edgewater provides services to HVM/Extended Stay, La Quinta and other chains to integrate their systems and data. “Reporting flexibility is essential because data consumers extend to vice presidents and C-level executives. They each have their own focus and KPI deliverables and Aptech’s Execuvue enables them to have the flexible reporting focus and formatting they require, including attractive presentation-quality information for financial reporting,” Manfredi said.
Role-based information delivery
- Property GMs – can receive audited performance data and labor numbers daily
- Regional VPs – may have customized regional flash reports emailed each morning
- Revenue managers – can get STR comp-set and property performance weekly
- Investors –receive entity performance every morning on their Blackberry
- Asset managers – can have property-group flash, labor and P&L output delivered on color coded dashboards.
Aptech Computer Systems | Aptech Computer Systems, Inc., based in Pittsburgh, Pennsylvania, leads the hospitality industry in leveraging change by valuing human relationships and applying technology to solve business problems for people.
Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue, Execuvue, Webvue and Targetvue. Over 2,500 properties, including very large chains, multiple-property management companies and single-site hotels, utilize Aptech solutions to understand their financial and operational data. By offering the hotel industry a solid resource of hospitality professionals, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty. Execuvue and Profitvue are registered trademarks and MyExecuvue is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders.
Phone: (800) 245-0720