Private Social Network Aids Revenue Bump for New York Hotel
A little more than two years after approaching branding and design firm 321 Worldwide about an image overhaul, The Pickwick Arms hotel has a new look, new Web site, new tagline and logo, new room keys, and even a new name: The Pod Hotel. And because it's 2008, its also has its own social network. Guests of the Pod, which is in New York City, can now log onto the network, called PodCulture, in advance of their arrival and socialize with other hotel guests, planning shopping trips, nights on the town, casual dinners or even romantic encounters. The site is open only to incoming guests of the Pod, who are given usernames and passwords when they book their rooms.