Travel Marketers are Still Unsure How to Use Sites like Facebook, MySpace and Bebo
More than one-quarter (27%) of consumer and B-to-B chief marketing executives surveyed online in late October identified social networking and word-of-mouth as the tools they would most like to introduce to their marketing mix to compensate for anticipated budget cuts--ahead of all other traditional or digital marketing channels. However, more than half (55%) of the 180 responding chief marketers--representing brands with revenues ranging from $250 million to more than $10 billion--indicated low current interest in actually incorporating the networking sites into their plans.
Kristen Celko, VP Marketing, STA Travel, Ashley Randall, Senior Product Manager, TripAdvisor and Mark Charkin, VP Sales, Bebo will be addressing this issue at EyeforTravel’s Social Media Strategies for Travel Conference on March 10-11 in San Francisco. They will be making presentations detailing how travel companies can work with social networking sites to promote their brand and drive traffic their website. They will also offering tips on page management and explain the costs and potential ROI involved. To view the full agenda click here
For more information on Social Media Strategies for Travel Conference on March 10-11, 2009, in San Francisco, click here
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