Open Hospitality, a global provider of online hotel Internet marketing solutions, is tailoring Search Engine Marketing (SEM) programs for their clients. These programs combine with other Open Hospitality solutions to increase visitor website hits, thus building greater reservation conversion rates.

Open Hospitality methodologies consistently and organically improve website rankings on search engines. "We ensure that our clients are receiving maximum exposure to consumer driven searches. We take pride in designing search programs that are among the first to attract potential customers," explained Pat Pierson, Director of SEM at Open Hospitality. "We provide our clients with detailed reporting that enables them to understand their guest's site visit habits and then monitor reservation conversions."

Lucille Yokell, Director of Sales and Marketing at the Wellington Hotel in New York City, (www.wellingtonhotel.com) comments that, "Open Hospitality's SEM leadership makes the complex process of search optimization clear and understandable. I trust their SEM recommendations to leverage our Internet positioning. Because of Open's unique end-to-end reporting solution, I can see our e-marketing at work in real-time and see lookers convert to bookers."

Integrating SEM (Search Engine Marketing) inbound marketing strategies with effective outbound marketing programs rounds out a robust group of e-marketing capabilities offered by the company. Open Hospitality Account Managers help clients create fresh and high impact outbound e-marketing programs that generate consumer interest. Combined, these practices allow hotels to sustain a robust Internet presence with new potential customers and prior guests.

About Open Hospitality | Open Hospitality delivers a wide array of strategic online marketing solutions and accommodation booking options. The award-winning Internet marketing company focuses exclusively on hotels and hospitality verticals. It helps independent hotels, large groups and chains to raise online visibility, build market share and increase online reservations. Open Hospitality designs websites optimized for major search engines and creates high-impact email marketing campaigns. Its diverse client base of over 600 hotels in 38 countries includes some of the most renowned names in the hotel industry, including Helmsley Hotels in New York, Blakes Hotel in London, Warwick Hotels International, Graves Hospitality, Rock Resorts, Noble House Hotels among others. The company is headquartered in New York and has offices in major cities including London, Los Angeles, Las Vegas, San Francisco, Anaheim, Miami and Dallas.

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Chris Wichers
Executive Vice President
(702) 408-2910