FastBooking and IDeaS Set New Gold Standard for Hotel Yield Management
FastBooking Yield Management for IDeaS helps hoteliers struggling with the recession.
MADRID, Spain -- FITUR -- Today, FastBooking announced a yield management solution for hotels. In recessions, competitors continually change room pricing, challenging hoteliers to respond appropriately. Immediately available, FastBooking Yield Management arrives just in time to help hoteliers improve their 2009 business outlook.
- Gathers competitive
- Consolidates inventory and pricing data via IDeaS V5i
- Suggests new optimized prices, and
- Publishes a consistent street price across all websites, including a hotel's own website.
Maintaining a consistent room price across 3rd party websites causes shoppers to stop comparisons and book on a hotel's website, increasing profitability.
Three way partnership
Austria Trend Hotels & Resorts desired to increase responsiveness to competitor price changes. They were already using FastBooking's website booking engine and IDeaS V5i.
Austria Trend Group installed FastBooking Yield Management and immediately began realizing operational benefits. Mr Gerhard Messinger,Managing Director of Austria Trend Group stated, "FastBooking's solutions have already allowed us to optimise our operational processes of pricing management.With this integration, we add a strategic dimension."
"I am delighted with the new capabilities that this partnership produced for the benefit of hoteliers who are under intense pressure to perform in 2009," stated Uli Pillau, Vice President EAME for IDeaS. "Now, hoteliers can optimize room pricing in competitive markets in a well-structured, continuous process that assures them of a larger share of their market's bookings."
"FastBooking Yield Management is our latest technological breakthrough that gives FastBooking customers an advantage in their markets. Our hotel customers continually outperform their closest competitors in online transaction optimization. With our IDeaS partnership, more hoteliers may benefit from our expertise," commented Richard Kefs, CEO of FastBooking.
Pricing of FastBooking Yield Management starts at $25,000.
To register for a webinar titled "Hotel Room Pricing Strategies In Recessionary Economies," go to www.FastBooking.net/yieldmanagement
FastBooking is the industry leader in direct bookings on hotel websites. Hoteliers choose FastBooking to increase online reservations, realizing results within 30 days. The company's products and services include; FastBooking Internet Booking Engine, GDS/IDS, online marketing for hotel websites, FastBooking Checker for competitive pricing, FastBooking Updater for one button price updating to 3rd party websites, and a network of partner and proprietary travel websites. FastBooking's 50+ exclusive booking websites include FastBooking.com, Hotels-Paris.fr, and Only-Recommended-Hotels.com. Over 4,200 hotels worldwide rely on FastBooking. The company employs 160 people and is headquartered in Paris with subsidiaries in Italy, USA, Asia and India. www.fastbooking.net
About IDeaS, Inc.
IDeaS, a SAS company, is the premier provider of enterprise revenue optimization solutions and services. IDeaS can help make an immediate impact on company revenue and profitability with its forecasting, optimization and pricing solutions. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. www.ideas.com
About Austria Trend & Resorts
Austria Trend Hotels & Resorts of the Verkehrsbüro Group is Austria's foremost domestic hotel group. The group includes 30 hotels - with 19 in Vienna – offering about 10,000 beds in Austria and neighbouring CEE regions. The Verkehrsbüro Group hotels are mainly in the four-star category located in cities. Each property features unique character, but share heartfelt hospitality, professional service and the staff's genuine commitment to creating unforgettable guest stays. Austria Trend Hotels top priority is their guests' well-being.
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