Open Hospitality Introduces Brand MonitorSM
Hotels Protect Their Name on the Web - Drive Direct Bookings
Open Hospitality, a global provider of online hotel Internet marketing solutions, has announced the introduction of a new service known as Brand MonitorSM. The solution enables clients to protect their hotel's brand name, image and existing goodwill on the Internet.
Open Hospitality developed the service in response to a widening practice in the online marketplace. Carlos Rentero, Corporate Revenue Manager for Vincci Hoteles, said "After spending years observing travelers click on unaffiliated websites which were using our name in advertising without our consent and paying higher commission fees as a result, we saw value in the Brand MonitorSM service beginning recently with our Vincci Avalon Hotel in New York City. Now, we are in better control of the Vincci Hotel name and image. We maximize sales through our own cost effective website."
Brian Dass, President of Open Hospitality, notes "Unaffiliated third parties are buying hotel names, in most cases without authorization or knowledge for use in Pay-Per-Click advertising campaigns. This practice has the effect of diluting a hotel's hard-earned online reputation and undermining the goodwill each hotel has engendered. This quite simply "hijacks" prospective customers searching for a hotel by name that could and should be, a hotel's directcustomer. This very low cost solution has allowed us to protect more than 30 client hotels thus far."
About Open Hospitality
Open Hospitality delivers a wide array of strategic online marketing solutions and accommodation booking options. The award-winning Internet marketing company focuses exclusively on hotels and hospitality verticals. The company helps independent hotels, large groups and chains to raise online visibility, build market share and increase online reservations. Open Hospitality designs websites optimized for major search engines and creates high-impact email marketing campaigns. Its diverse client base of over 600 hotels in 38 countries includes some of the most renowned names in the hotel industry, including Helmsley Hotels in New York, Blakes Hotel in London, Warwick Hotels International, Graves Hospitality, Rock Resorts, Noble House Hotels among others. The company is headquartered in New York and has offices in major cities including London, Los Angeles, Las Vegas, San Francisco, Anaheim, Miami and Dallas.
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