Affluent Travelers Remain Active Travelers
According to Peter Yesawich, chief executive officer of Ypartnership, "Although affluent travelers have also been adversely affected by the financial turmoil that has emerged in recent months, particularly as it relates to the degradation of the value of their investment portfolios, they remain rather optimistic about their intentions for both leisure and business travel."
TRAVEL INTENTIONS OF AFFLUENT TRAVELERS
As revealed by the survey, nine percent (net) of affluent travelers expect to take more leisure trips during the next 12 months than they did during the previous year and a slightly higher percentage (13 percent net) of affluent business travelers report a similar intention.
Yesawich concluded, "While affluent travelers intend to spend more on travel services in the year ahead, other insights revealed in the survey suggest they will still demand far more for their travel dollar."
For further information on the Ypartnership 2008 Portrait of Affluent TravelersTM please visit .
Ypartnership is a worldwide advertising and public relations agency that specializes in serving travel, leisure and entertainment industry clients and is co-author of the widely-quoted National Travel MonitorTM with Yankelovich, Inc. For more information, visit www.ypartnership.com.