Primland Selects PAR Springer-Miller's SMS|Host Hospitality Management System
Mountain Resort Integrates Operations with PARs Solution
In addition to the SMS|Host front office system, Primland will install several of PSMS' integrated modules including SMS|Spa/Resort Scheduling to manage their new spa facility, and SMS|Touch Fine Dining and SMS|Retail POS in revenue centers across the expansive resort. Primland's Highland Golf Course, rated "One of the 10 best new courses in America" by Travel + Leisure Golf Magazine, will utilize the SMS|Golf Tee Times module to manage the course operations.
By using several of PSMS' fully-integrated optional modules, Primland will take advantage of the Booking Center for single-screen reservations of lodging, golf, spa, dining and other activities. The SMS|Host Booking Center provides a single itinerary number to reference an entire stay and simplifies and expedites what would otherwise be a complicated reservations process.
"Primland will soon open the new Lodge at Primland with 26 additional guest suites, a spa, retail, dining and event space," commented Brooks Bradbury, General Manager of Primland. "Having experienced the power of the SMS|Host System, I am confident it will allow our staff to deliver unsurpassed guest satisfaction by integrating all of our offerings into one full-featured system. Every facet of the guest experience at Primland can be managed with SMS|Host and we look forward to delivering an unparalleled level of guest service."
"We're pleased Primland selected PAR Springer-Miller as their hospitality technology provider," remarked Larry Hall, President of PAR Springer-Miller Systems. "We provide innovative, guest-centric solutions to the world's finest hotels, resorts, and spas coupled with one of the highest service and support standards in the industry. We're delighted to welcome Primland to our family of SMS|Host clients."
About Primland Resort
Spectacular views, mountain homes and cabins, elegant dining, conference facilities, and a wide array of recreational activities await you at Primland, located on a beautiful estate in the heart of the Blue Ridge Mountains of Virginia. The activities offered at Primland include golf, hunting, flyfishing, ATV tours, horseback riding, and more. Whether you are looking for client entertainment, conference facilities, corporate outings, beautiful weddings and receptions, family get-togethers, or romantic getaways, Primland can cater to all your needs.
About PAR Springer-Miller Systems
PAR Springer-Miller Systems, Inc. is a leading provider of hospitality management solutions that meet the technology needs of all types of hospitality enterprises including city-center hotels, destination spa and golf properties, timeshare properties and casino resorts worldwide. The SMS|Host Hospitality Management System is distinguished from other property management systems with its truly integrated design and unique approach to guest service. The SMS|Host product suite, including more than 20 seamlessly integrated, guest-centric application modules, provides hotel/resort staff with the tools they need to personalize service, exceed guest expectations, and increase revenue. For more information on how PAR Springer-Miller Systems sets the pace in the hospitality industry, visit our website at www.springermiller.com.
About PAR Technology Corporation
PAR Technology Corporation creates and markets products that help hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided hardware, software and services to the world's largest restaurant chains and their franchisees for almost 30 years. Today the Company's extensive offering includes technology solutions for the full spectrum of hospitality operations, from boutique hotels and independent table service restaurants to international QSR chains, all backed by PAR's global service network. The Company has over 50,000 installations in 105 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. PAR Technology Corporation's stock is traded on the New York Stock Exchange under the symbol PTC. For more information visit the Company's website at www.partech.com.