Hilton to Announce New Lifestyle Brand at 2009 International Hotel Investment Forum (IHIF)
Project Global21 reaffirms the Hilton Family of Hotels' commitment to the expansion and development of the luxury and lifestyle brands. The brand will primarily target local influencers, tech-savvy individuals with a global vision and a high disposable income or those just looking for a sensuous retreat. It will offer guests modern convenience, unparalleled personalization, a smart design and will be committed to innovation.
"Project Global21 is a junction where business meets pleasure forever redefining how guests stay and play. Our hotels will be born modern through smart design, cultural character and sensitive service delivery-- ever enhancing how guests live now and how guest will live in the future," said Ross Klein, global head, luxury & lifestyle brands, Hilton Family of Hotels. "Together, with the Hilton Prestige Portfolio, Project Global21 will add to the balance of global connectivity with local destination flavor, offering travelers a wealth of authentic and unique experiences around the globe."
IHIF attendees and members of the media will have the opportunity to celebrate the brand launch at the evening reception 10 March at IHIF starting at 18:15.
"Hilton will deliver a captivating journey through the world of the new brand enlightened with the next evolution in hospitality," stated Klein. "We invite all IHIF attendees to join us for this unforgettable evening."
IHIF is Europe's largest gathering of hotel industry leaders, drawing a record crowd of nearly 1,800 in March 2008. For more information, visit .
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