Ladies Only, Gentlemen Forbidden?
By Alicia Sheber | In a diverse global economy, “granular marketing” is an advantageous tool for hoteliers to create value for their guests. Granular marketing is the development of services and advertising tailored to highly specific consumer behaviors. Check out last week’s interesting read from Forbes which highlights the increase in women-only hotel floors. While the added security and privacy are part of the pull, the real attractions are the upscale touches - lounge, spa and salon services on the same floor, more feminine decor, women’s lifestyle/fashion magazines, and so on.