Homewood Suites by Hilton® Introduces National Art Initiative
“Homewood Is Where the Art Is” Program Connects Local Artists with Extended-Stay Guests
The majority of hotels have already purchased and displayed their pieces, with many properties choosing art such as oil and watercolor paintings, photography, mixed media, glass work, and sculpture. Local artists will be recognized with an engraved plaque mounted next to the artwork which will display the name of the piece, the finished size, and the artist’s name. Hotel front desk employees will have a single-page bio with contact information for the local artist so that guests or visitors can learn more about the artists’ work or to purchase their own pieces.
The guest research Koenig references was conducted in the second quarter of 2008 via email with guests who had stayed at a Homewood Suites property in the previous year. Of 1,000 responses, 40% had purchased original art for their homes in the previous five years. Of these guests, 53% bought a local artist’s work and 37% were intentionally looking for work from a local artist. Additional findings indicated that 31% felt art was important to the overall feel of the hotels where they stay, 34% like the hotels they stay in to reflect the local culture through art, and 37% agreed that displaying local artwork would make a positive impression on them.
Launched in 1989, the Homewood Suites by Hilton brand today has more than 260 hotels open with approximately 130 in the development pipeline. Beyond its spacious suites and home-like amenities, additional guest features include an on-site Suite Shop® convenience store, complimentary grocery shopping services*, a complete business center, and laundry services at most locations.
The innovative brand is a guest favorite among both business and leisure travelers, consistently taking the top spot on key satisfaction studies. Homewood Suites by Hilton has been named “Best Value Hotel Chain” by Zagat Survey for three consecutive years (2007-2009); was awarded Highest Guest Satisfaction Among Extended-Stay Hotel Chains in J.D. Power & Associates 2008 North American Hotel Guest Satisfaction Index StudySM**; and placed number one in the Upscale Extended Stay Hotel category in Business Travel News 2008 hotels rankings by corporate travel buyers.
To make reservations at a Homewood Suites by Hilton hotel, travelers can visit the Homewood Suites Web site at homewoodsuites.com or call 1-800-CALL-HOME®. For more information on consumer programs, visit the brand’s guest portal at SuiteLiving.com. Homewood Suites by Hilton participates in Hilton HHonors®, the only hotel rewards program that offers Points & Miles® and No Blackout Dates.
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*Guest pays for groceries. Other restrictions apply.
**Homewood Suites by Hilton received the highest numerical score among extended stay hotel chains in the proprietary J.D. Power and Associates 2007-2008 North America Hotel Guest Satisfaction Index Study. 2008 study based responses from 53,453 guests measuring 11 extended stay hotels and measures opinions of guests who stayed in a hotel May 2007-June 2008. Proprietary study results are based on experiences and perceptions of consumers surveyed June 2007-June 2008. Your experiences may vary. Visit jdpower.com.
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