Episode III: The Dark Side Of Fairmont
Global Hotel Leader to Go "Lights Out" in Support of Earth Hour 2009
Earth Hour is a global WWF climate change initiative. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 28, 2009 at 8:30 p.m. to show their support for action on climate change. The event began in Sydney in 2007, when 2 million people switched off their lights. In 2008, more than 50 million people, including several Fairmont hotels around the globe, participated. In 2009, Earth Hour aims to reach out to 1 billion people in 1,000 cities.
For close to two decades, Fairmont has strived to minimize its impact on the planet through its award-winning Green Partnership program, a comprehensive environmental platform focused on key areas such as waste reduction, energy management, water conservation, and innovative community outreach programs. In 2008, Fairmont became the first luxury hotel brand to address climate change by pledging to significantly reduce its greenhouse gas emissions. Working alongside the global conservation organization WWF, Fairmont agreed to measure its current CO2 footprint according to UN protocol, and has plans to announce a world-class CO2 reduction target in the early part of 2009.
For more information on Fairmont's Green Partnership program and the company's industry leading environmental initiatives, please visit .
ABOUT FAIRMONT HOTELS & RESORTS | A leader in the global hospitality industry, Fairmont Hotels & Resorts is an extraordinary collection of luxury hotels, which includes iconic landmarks like Fairmont Le Château Frontenac in Québec City, Fairmont The Norfolk, Nairobi and London's The Savoy, reopening in 2009. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont's portfolio includes 56 distinctive hotels, with plans to develop over 25 new properties in the coming years in destinations as diverse as Shanghai, Morocco and Anguilla.
Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit .