Jumeirah Group takes ‘surfing’ to a whole new level
The unique new Jumeirah.com makes waves through the Internet
Dubai based luxury hotel management company, Jumeirah, has recently launched the first phase of the Group's brand-new website, which is unique in the hospitality industry, incorporating the latest cutting edge technology and innovative design in line with Jumeirah Group's promise to STAY DIFFERENT™.
The content is user-generated including video and rich media, with implicit and explicit recommendations and incorporates online membership, live destination guides of each city, avatars of colleagues, a new careers site, itinerary planners and wish lists for guests, and navigation around the site that is totally unique for the hospitality industry.
The website has been designed to grow with the company and as more properties open in the future, the website will continue to grow and develop, which will be made possible by the new 'back end' system.
"The new Jumeirah website has three very simple principles: to generate direct revenue for the company while benefitting the guest by offering attractive rates and packages; to be simple, easy to use and offer a tantalizing glimpse into what the Jumeirah experience offers; and finally, to exclusively represent one of the world's most luxurious brands online" said Terry Kane, Director of Digital Strategy, Jumeirah Group.
"We are extremely pleased with the new website, which represents all of the Jumeirah brands and hotels under one umbrella" added Apo Demirtas, Chief Sales and Marketing Officer, "The new jumeirah.com will bring us closer to our guests whilst demonstrating our continued commitment to STAY DIFFERENT™ online."
Expansive research on social networking and Web 2.0 applications has been completed and the next phase of Jumeirah.com promises to offer another first for the hospitality industry and the online user.The second phase of the website is scheduled for completion within the next six months and will see even more exciting developments to the functionality and 'look and feel' of the site, with even more intuitive, personal and engaging technology to be introduced.
Jumeirah Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The Dubai-based luxury international hotel management group encompasses the world renowned Burj Al Arab, the world's most luxurious hotel, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House in New York.
The Group's activities are, however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Jumeirah Living, the Group's luxury brand of serviced residences offering effortless living in luxurious surroundings; global spa brand Talise Wellness; The Taste Department, the company's dedicated restaurant division; Wild Wadi water park; The Emirates Academy of Hospitality Management, the region's only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management; and Jumeirah Retail, with its 15stores and dedicated luxury online store www.jumeirahcollection.com.
Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, initiating a new phase of growth and development for the group.
Jumeirah has extensive expansion plans to grow its portfolio of luxury hotels and resorts into key gateway or letterhead cities and aspirational resort destinations worldwide. Currently, the Group has several luxury five-star properties under development in the United Arab Emirates, Jordan, Qatar, Oman, Bahrain, Kuwait, Maldives, Bali, Thailand, China, Argentina, Spain, England, Scotland and the US Virgin Islands. In 2009, the Group is eagerly anticipating the grand opening of Jumeirah HanTang Xintiandi in Shanghai, Jumeirah's first hotel in the Asia Pacific region.
Public Relations Manager, Gulf Region
Phone: +971 4 3647959