Property Logic Signs Two Further Hotel Management Contracts In Le Jardin De Fleur Saïdia
Tourism investment continues to be strong in Morocco
Le Jardin de Fleur signed two management contracts for its resorts in Mediterrania-Saïdia Morocco at a press conference held in Casablanca on Monday 9 February. Kenzi Hotel Group will operate a Premium Signature five star standard resort and a second site will be branded as the "Crystal" Boutique Resort Saïdia by the SAKA Hospitality Group.
SAKA Hospitality Group is a Moroccan company who owns the franchise rights for the Pacha entertainment group in Morocco. The Marrakech enterprise () boasts a prestigious 8000 square metre complex with two restaurants, a pool, chill out bar and nightclub and hotel.
Since June 2008 Le Jardin de Fleur has attracted a total of 7 hotel brand names to Mediterrania-Saïdia including Radisson, Golden Tulip, Best Western Premier, Hivernage, David Lloyd Resort, Kenzi and Crystal.
All of Le Jardin de Fleur's resorts will offer a lease-back programme whereby investors can gain maximum rental income whilst not using their property. These strategic partnerships with high quality hotel companies ensure that the annual occupancy of the holiday homes is maximized.
David Woodward, Hotel & Commercial Operations Director for Property Logic comments: "The tourism industry is seeing greater demand for spacious and luxurious holiday accommodation in the form of apartments and villas with private terraces, swimming pools, kitchens and superb on-site facilities for all ages. Le Jardin de Fleur resorts will introduce this concept in Mediterrania-Saïdia which is due to officially to open its doors to the first tourists in summer 2009 (to include the 1350 berth marina, the first of three golf courses, the Barcelo hotel and several shops and restaurants). For our investors, Saïdia's great tourism potential and demonstrated support from the hotel industry will mean an exceptional annual rental return on their properties for many years to come."
The resorts are located in Mediterrania-Saïdia, the luxurious costal complex of more than 700 hectares, with 6km of beachfront in a region known as the Blue Pearl of Morocco. Already dubbed the "exotic Côte d'Azur", it forms part of the Plan Azur, a project backed by his Majesty the King Mohammed VI, and destined to launch a strong touristic expansion in the next few years. The resorts will benefit from privileged access, as it will be only 35 minutes from Oujda airport which is a short flight time from most European cities.
"Kenzi Group has decided to be present in this project and will open a luxury hotel with unique character," comments Abdellatif Kabbaj, Managing Director of the Kenzi hotels Group. "The fact that Property Logic - a European developer has chosen a 100% Moroccan management company for its flagship project in Morocco is a vote of confidence for the Moroccan tourism sector," he adds.
The Kenzi Premium Saïdia resort comprises 59 luxury villas with private pools on plots ranging from 800 to 1000 m2, providing a total of 470 beds. The Crystal Hotel Saïdia will be a boutique resort just minutes walk from the beach, the marina and the shops and restaurants. With a capacity of 50 villas, each one with 3 bedrooms, Le Jardin de fleur Crystal Hotel Saïdia will include a restaurant with cuisine by J&L Pourcel.
"We chose to invest in Saïdia being the first Government-backed Plan Azur destination to open in Morocco on the Mediterranean. To achieve its excellent potential, we created Le Jardin de Fleur resorts with the vision to set high standards for a five star tourism experience, and to provide a destination that will make the people of Morocco proud. This has led us to develop 11 individually-styled resorts that offer full hotel service operated leaseback properties in Mediterrania-Saïdia. We have currently signed 8 management contracts with international and Moroccan hotel brands, and we are in the process of finalizing negotiations upon the remaining plots," said Sean Cusack, Managing Director of Property Logic.
Phone: +34 952 799 579
About Le Jardin de Fleur
Through its flagship brand "Le Jardin de Fleur", the international developer Property Logic has become the prominent leader in the tourist development of Mediterrania Saïdia, a 7 million square meter coastal development on the northeast coast of Morocco. Le Jardin de Fleur comprises of 11 resorts featuring villas, townhouses, apartments and clubhouses. Le Jardin de Fleur resorts have won CNBC Arabian Property Awards for two consecutive years. For more information please visit www.lejardindefleur.com and www.property-logic.com