Hotel Sales Professionals Find Resources To Navigate Economy
HSMAI’s 3rd Annual Hotel Sales Strategy Conference Focuses on Leadership
MCLEAN, VA | Tough economic times call for ingenuity, creativity and strong leadership. On Tuesday, March 31, 2009, hotel sales professionals will convene for a full-day of discussion at the Third Annual HSMAI Hotel Sales Strategy Conference at the Swissôtel, Chicago.
"HSMAI is an association full of talented leaders, who are facing tremendous competition and reduced budgets in today’s economic environment," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "With the outlook continuing into 2010, HSMAI wants to provide hotel sales staff with the needed frameworks, resources and contacts to help them continue to succeed and grow professionally."
Other sessions include:
- “Making Tough Business Decisions in Tough Times” with Sergio Asensio, managing director, Topline Group LLC
Making decisions is tough, but the task is made easier if you have a framework to help guide you. Attendees will not walk away from this presentation with specific answers, but will walk away with a framework that will guide them to the right answers.
- “One-on-One with Smith Travel Research” with Jan Freitag, vice president, Smith Travel Research
After an exclusive up-to-the minute snapshot of where the industry stands and where it’s headed from STR's perspective, the audience will have the chance to ask their toughest questions in this “town hall” session.
- “The Voice of the Customer”
This session will be a spirited discussion with customers representing the association, government, corporate, and leisure sectors.
- “Driving Online Reservations through Internet Marketing” with Kimberly Ehrlich, director of business development, Milestone Internet Marketing
Presented with real life case studies, this workshop will cover everything hotel sales professionals will need to know to be highly competitive in their market. Included will be a walk through the evolution of search engine technology and specific tactics to leverage your Internet Marketing efforts.
- “Make Yourself Indispensable and Unforgettable!” with John Parke, president & CEO, Leadership Synergies, LLC
Now is the time to learn the strategies and tactics needed to prove your professionalism, position yourself as a better strategic thinker, and develop a personal action plan. This fast-paced, informative session that will help attendees take their image to the next level.
Past conference attendees have found the content extremely valuable for their roles. “I attend the Hotel Sales Strategy Conference every year because it features an impressive line-up of top notch, dynamite speakers on relevant topics, said Cheryl Street, Hampton Inn & Suites. “At each conference I've taken away valuable insights that I could put to immediate use to help me and my business be more successful. If you want to be a leader in your field, this conference is a must.”
This conference is being held in conjunction with HSMAI's Affordable Meetings Mid-America, April 1-2, at Chicago's Navy Pier.
Conference partners include American Express, Cendyn, Chicago Convention & Tourism Bureau, Incite Response and Leadership Synergies. For more information on the Third Annual Hotel Sales Strategy Conference, or to view a full schedule, visit .
About the HSMAI Hotel Sales Strategy Conference | The HSMAI Hotel Sales Strategy Conference is organized by HSMAI and HSMAI’s Hotel Director of Sales and Marketing (HDOSM) SIG Advisory Board. The HDOSM SIG provides information, leadership development, and a variety of other resources specifically relevant to hotel directors of sales and marketing, to sales staff who aspire to one day be directors of sales and marketing, and to other industry professionals interested in developments within hotel sales. Their vision is to establish a resource-rich environment in collaboration with the HSMAI membership that is indispensable for the career professional in hotel sales and marketing. Visit for more information.
About HSMAI | HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at .
Phone: +1 404-832-7711