Jamie Oliver and Scandic in unique partnership
Scandic, the Nordic region’s leading hotel chain, is entering into an exclusive and long-term partnership with internationally celebrated chef Jamie Oliver. The agreement was signed today, and within a few months guests at Scandic’s hotels will notice some exciting changes. “We want to give our guests a little extra, a gastronomic experience to remember long after they’ve left the hotel. And what could be more inspiring than eating a meal composed by the world’s most creative chef?” comments Scandic’s President & CEO Frank Fiskers.
The cooperation agreement between Jamie Oliver and Scandic will run for three years with a focus on different target groups each year. The first year we pay tribute to all kids, whom from this summer will be able to try out completely new children’s menus at all 150 of Scandic’s hotels. Many traditional meals will be revamped and accompanied by superb new dishes, naturally prepared using organic ingredients.
“Scandic has a long history of reinvigorating the industry by thinking along new lines. We’re now continuing along our chosen path by being the first hotel chain to enter into a close and long-term partnership with Jamie Oliver, a celebrated profile who stands for creativity, quality and strong, healthy values. Jamie’s down-to-earth charisma and professional commitment mean that we feel great trust in and admiration for each other. Scandic and Jamie Oliver feels like a fantastic combination,” explains Frank Fiskers, President & CEO of Scandic.
“I’m really looking forward to working with Scandic. I’ve done some research into their hotels and I’m very impressed by what I’ve seen and the way they look after people. I’m very careful about choosing companies to work with, and only really get excited about partnerships when I feel that we share the same values. Working with a hotel chain is a new platform for me, and it’ll be cool to work with food in a whole new arena,” states Jamie Oliver.
VP Corporate Communications
Phone: +46 709-73 51 45