TravelCLICK Forms Strategic Agreement with Google
"Google's AdWords provides a cost-effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ads. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their CPC advertising efforts.
With this new capability, TravelCLICK brings even more power to its comprehensive hotel Internet marketing solution which includes award-winning website design, robust content management, customized landing pages, search engine optimization, pay-per-click advertising, email marketing, and linking—all designed to drive bookings through a hotel's most profitable channel, its own website.
About TravelCLICK Inc.
TravelCLICK, the leader in hotel ecommerce solutions, provides a continuous flow of high-value online bookings to hotels worldwide. A uniquely comprehensive one-stop solution, TravelCLICK offers market intelligence, distribution, electronic marketing, and media solutions delivered with personal attention and local market expertise. With revenue optimization experts in every global market, we help our clients make better business decisions, generate greater demand from the right mix of channels, convert more shoppers to high-value guests, and increase revenue and profitability. Serving the hospitality industry since 1999, TravelCLICK has more than 13,000 customers in 140 countries with offices in Barcelona, Chicago, Dubai, Houston, Phoenix, Melbourne, Shanghai, and Tokyo.
TravelCLICK is a registered trademark of TravelCLICK Inc. Google and Adwords are trademarks of Google Inc.
Katrina Pruitt-Andrews (TRAVELCLICK)
Director of Marketing