Press Release18 February 2009
New Positioning for Vienna International Hotel at Disneyland® Resort Paris
One year after taking over the management of the Holiday Inn at the Disneyland® Resort Paris, Vienna International Hotelmanagement AG has changed the positioning of the family hotel. Effective 1 February 2009, the 4-star hotel was renamed the Vienna International Magic Circus Hotel.
The new positioning is in many ways an advantage for the hotel located near the Disneyland® Resort Paris, Europe’s most popular family holiday destination. The circus theme – which has played an important role in the hotel since its opening in 2004 – is now clearly advertised in the name. The extensive changes to the public areas and the guest rooms will soon give the hotel a whole new look. The Magic Circus Hotel is geared toward families looking for a varied place to stay near the Magic Kingdom – and the magic of the circus is reflected throughout the hotel in the furnishings and decorations featuring jugglers, clowns and acrobats. Through Magic Circus, the goal is to strengthen the position as a family hotel at the Disneyland® Resort Paris, to expand the customer base and to increase the enterprise value in the long term, which will include further changes in the future.
The Magic Circus Hotel is located just a few minutes from the Disneyland® Resort Paris. Hotel guests can reach the Magic Kingdom quickly and comfortably thanks to a free regular shuttle bus service. The non-smoking hotel has a total of 396 rooms and suites. The playground in the garden and the play corner inside the hotel are sure to delight all the little guests.
Elisabeth Scheiring, MSc
Head of Corporate Communications
Phone: (43) 1 - 333 73 73 - 35