50% Increase in Bookings Due to Website Revamp
Holiday Inn Express Town Center’s revamped website features fresh content, new website layout, photography, and conversion tools.
The "Before" website had a simple design with few eye catching features. An easy "book now" feature did not exist on the page and the "Reservations" link was easily overlooked by visitors. This made it difficult to get higher conversions since booking process was multiple click away. convert visitors to the booking engine.
The "After" (revamped) design has a livelier color scheme, making the design more eye-catching. The "Book Now" feature is easily visible on the right section of every page, which increases the conversion rate.
What Milestone Did?
- Updated website algorithms
- Refreshed design
- New keyword research to pinpoint demand
- Refresh content
- New Meta tags – title, alt, h1, h2, description
- Added an easy "Book Now" feature
- Added bulleted specials and packages
- Added bulleted local favorites
Since the website revamp in March 2008, Holiday inn Express Town Center has experienced an average increase of 44 percent in daily visits in year-to-year comparisons. The average monthly booking conversion rate also increased by over 30 percent.
"As a Sales Director, I am always trying to find ways to find new ways to attract travelers to the Hotel. Since marketing is one of the most important aspects to success in the hotel business and the Internet is the fastest growing channel of booking rooms; it would make sense to keep one's website up to date. The revamping of the hotel's website was a great way of attracting travelers to my website. The revamping of the site was a great ROI and was seen by nearly doubling visits to my website and increased my bookings by 50%. Milestone Internet has done a phenomenal job on the hotel's website and most importantly making sure that the potential Internet shopper can find us and attract potential travelers to book with us."
~ Kirit Patel, Owner/Sales Director