The Role of Blogs and Fresh Content in Travel Today
With a large emphasis on fresh and user generated content, blogs provide a platform for SEO success.
The growth of online research before purchasing travel services is certainly not a new trend. For years we have seen significant growth in online shopping, but the most notable trend is the emphasis on consumer generated content and how it influences purchasing decisions.
Secondly, blogs provide a Search Engine Optimization benefit. By housing fresh content (much of which is consumer generated), you may also benefit from improved visibility in the search engines. Consumer generated content is advantageous technically, as comments provided by your guests provide the fresh content that the search engines view (and rank) favorably.
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Director of Business Development